How you present yourself publicly used to be reserved for public speaking, business presentations and politicians. With technology and social media so much a part of our lives, the name you choose to use may make the difference between the growth of a venture or its decline. This can be true for authors too.
An author I know wrote for a number of years under her “real name”. When she decided to write using a pseudonym, everything changed for her! Suddenly, things fell into place and she found her voice. Her writing blossomed and she found a new publisher for her books.
The same thing happened to LeRue Press. LeRue opened its doors as a traditional publisher known as Publishing from the Heart. It expressed our motivation and it suited the direction we wanted to take in our business. When we were forced to change it because of a competitor who challenged the name (they had a similar name and felt we were infringing), our attorney determined it would be better if we changed the name. We chose a business name that our parents had used for a small printing shop they had. It was a combination of our dad’s name, Leonard, and our mom’s name, Ruby. They used Le and Rue to form LeRue. They were LeRue Enterprises. We chose LeRue Press. The result? Our business increased, we developed from only a publisher to a publisher, printer and business center with expanded services.
Psychologists have done studies to determine the value and effect of a name; numerologists apply numbers to names to come up with personality traits and even to predict likely future events; Onomasticians translate, research and study names and their meanings. Biblical references cite the importance of names: “A good name is better than fine perfume, and the day of death better than the day of birth.“ (Ecclesiates 7:1) or “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” (Proverbs 22:1) Companies spend millions of dollars “branding” to get YOU to buy what they are selling.
So, how important is it? Should you change your name?