The Neon Museum Debuts Reimagined North Gallery with New Experiences and Updated Brilliant! Jackpot Show
The Neon Museum opened last night with a new beautiful experience in a building just across the street. Called the North Gallery, home of its popular 360-degree audiovisual show, Brilliant! The improvements within the newly reimagined North Gallery are focused on enhancing the educational experience and include a new “Las Vegas Luminaries” mural, the next iteration of the museum’s immersive show titled Brilliant! Jackpot, new educational components, and customer feedback options.
“With the reimagination of the North Gallery, we wanted to create an experience that enhanced the museum’s popular Brilliant! show, which has been upgraded to Brilliant! Jackpot with more music and new video,” said Aaron Berger, executive director of The Neon Museum. “The North Gallery now helps raise awareness about unique individuals who have shaped Las Vegas culturally. We also added interactive educational elements that allow visitors to take a deeper dive into the history highlighted in the show as well as the science of neon signs. Ultimately, our goal is to make the North Gallery a comprehensive and unforgettable experience.”
The Neon Museum worked with local artists to add the “Las Vegas Luminaries” mural on the area’s south wall, which pays tribute to the diverse communities and some of Las Vegas’s least-known individuals who have greatly impacted Las Vegas cultural history. This is a freestanding work of public art. The mural itself is viewable 24/7 for free; a ticket to the show or museum is not required.
Brilliant!, a 360-degree immersive show that underwent its most significant update yet to its music and video presentation is the main focus point in the North Gallery’s reimagination. The new iteration of the show, entitled Brilliant! Jackpot, includes Las Vegas songs, sung by Elvis, Dean Martin and others, mastered to the lights on famous Neon signs.
The show now plays a selection of 54 songs spread across various timelines. The music is so iconic, many songs from of the 54-song playlist will be available via Spotify on The Neon Museum’s Playlist.
“Renamed Brilliant! Jackpot, guests hit the jackpot with its incomparable combination of technology, video, and music to create a breathtaking multisensory experience that highlights the art and history of Las Vegas,” added Berger. It shows many eras of Las Vegas history.
The entry into North Gallery also includes two new educational elements. Brilliant!’s creator, Craig Winslow, virtually greets guests on a 65-inch monitor for a short segment to tell you what you will see. He explains how he uses technology used to create the show that brings non-operational neon signs back to life. He discusses a process he calls augmented restoration to digitally trace every sign, bulb by bulb, tube by tube, to bring them back to life. The artwork is then projected back onto the signs creating 360 degrees of light and sound.
Upon exiting Brilliant! Jackpot, guests can leave their own personal feedback. The wall also provides a unique photo opportunity as people can now “see” through the wall into the North Gallery as a new 29-foot-long by 6-foot-high vinyl wrap presents a visual representation of the show.
Tickets to Brilliant! Jackpot are available online for $23 per person or $19 for local residents. The show runs 25 minutes in length every evening (show times vary).