In its short three years on the market, PITMASTER LT’s barbecue sauce may have become the fastest growing Kansas City-style barbecue sauce brand in the U.S. and beyond.
The creator of the brand, Luther “LT” Tooks, was born into poverty in the Altgeld Gardens public housing projects on Chicago’s South Side. After growing up there and other tough Chicago neighborhoods – the last of which was the notorious Cabrini Green projects – LT decided to leave Chicago to live with his grandparents in Arkansas. It was there that he finished high school and, after being drafted by the U.S. Army during the height of the Vietnam War (but miraculously being assigned to serve in the Netherlands instead), became the first college graduate in both his paternal and maternal families.
After college, he was hired by IBM to work in their Memphis office. As one of the handful of celebrated BBQ Towns in America, it was in Memphis that he began experimenting with making his own barbecue sauce and seasonings. But it was not until he ultimately settled in Kansas City, and after three decades of dedication, that he finally perfected his secret recipes for all-natural barbecue sauce and dry rub seasoning.
Crafted of 100% natural ingredient blends, PITMASTER LT’s barbecue sauces give baked, grilled or smoked meats and baked beans a smoky-sweet (Classic flavor) or smoky-spicy (Spicy flavor), authentically Kansas City-style BBQ taste. And composed of select, premium dry rub ingredients – not the typical salt and sugar fillers – PITMASTER LT’s Pork & Poultry BBQ Rub and its Beef & Lamb BBQ Rub infuse bold, unforgettable flavor into baked, grilled or smoked burgers, brisket, steaks, lamb, ribs, pork, chicken, turkey, and duck.
In 2016, LT launched his PITMASTER LT’s brand in local Kansas City stores. Now, PITMASTER LT’s has become available in stores throughout the Midwest and Southwest regions, including some Whole Foods Market and Kroger theme stores, and heading into 2020, it will be available even outside of the U.S. in places like Canada, the Middle East, and Australia.