Shelley Stepanek
President of DSA, the oldest non-profit tourist association in the state of Nevada. My company, Stagedreams, does show openings and media nights, photography/ video production, and location coordinator. I also am President of PMMEDIA LV and write for numerous magazines. I've owned a hotel, part of a casino boat, and three restaurants.
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The Hidden Costs of a Website Redesign
Modern organisations often treat a redesign as cosmetic work. Engines view it as an identity change. When layouts, navigation, and templates all get changed at the same time, the underlying signals that provide visibility also change.
