In the past decade or so, business websites have become a necessity. If you run an online business, a website is a no-brainer. Ideally, you should link it to your social media accounts as well so you have as large an online presence as possible.
But even for service-based businesses that are tied to a specific location, a business website can be really helpful for allowing you to reach out to customers and make it easier for them to book a service. People prefer online shopping, both for products and services.
Here’s how to make your website better suited for your customers and your business.
Cater to AI Searches
The way people shop and search for information keeps changing. Nowadays, most search engines use AI to help people find information as quickly as possible. This presents a challenge to websites, as people are less likely to go directly to the webpage for information. But it can also present an opportunity to stand out.
If you cater your website with an AI summary in mind, it will be more visible to people who are searching for a certain product or service. People can click on the source of the information, which will be your information, and your website will be seen as more reliable.
So make it easy for Google AI tools to pick out facts from your website, so you can take advantage of the summary feature.
Product Images and Descriptions
Another way to make your website more useful and appealing, especially if you’re selling products from an online store, is to focus on your product descriptions.
The biggest downside for customers when shopping online is that they can’t see the product in front of them. People don’t like not being sure about what they’re buying, so they’re less likely to trust a product with no image, a bad image, or a sketchy description that doesn’t actually describe the product.
Adding high-quality images of the product, as well as a detailed product description, will make your store more trustworthy. People are more likely to buy something when they know what they’re getting, and you will find yourself getting more sales from interested customers.
Use Apps and Plugins
Another way to get more use out of your website is to know when to use specific apps and plugins. Make sure that they suit your business and your customers’ needs.
For example, if you run a medical spa practice, the SPOC app is perfect for your business and your customers. This app allows people to easily make appointments, as well as allowing people to control their healthcare needs and how they pay.
Apps like this show that you’re trying to make things easier for your customers. People like convenience more than anything else, which is why they’re probably using a website rather than ringing up or going in-person. So lean into this desire for convenience and make it so people can buy your product or use your service without having to jump through hoops.
Photo by Leeloo The First
