If you have any kind of knowledge regarding digital marketing, you’ll know that search engine optimization is crucial to growing your business in the online world.
You can’t just expect to create a business website (and other channels) and simply rise the ranks. It happens through calculated, tactical steps. You must follow particular rules that have been set up to naturally grow your site and bring people to you. It involves creating relevant, quality content in a structured, handsomely formatted manner. The better the work, the more success you’ll have.
When done consistently, you’ll regularly attract people to your site and grow as a business online.
As the world moves quickly toward AI and large language models, however, it’s up to you to integrate ‘GEO’, too. Generative Engine Optimization should be taken seriously if you don’t want to be swallowed up by competitors.
AI chats are becoming incredibly popular as people want even quicker results. In years to come, GEO may overtake the traditional SEO practices that we’ve become accustomed to.
Thankfully, getting on board with this and adopting the appropriate practices does not have to be so daunting and difficult. Once again, just simply following a few rules should do the trick.
Below is an infographic that details the differences between SEO and GEO. Take a look and discover what is necessary in order to keep your business flying high online.
Infographic by: SEO vs GEO `
Photo by Austin Distel on Unsplash
