Shelley Stepanek
President of DSA, the oldest non-profit tourist association in the state of Nevada. My company, Stagedreams, does show openings and media nights, photography/ video production, and location coordinator. I also am President of PMMEDIA LV and write for numerous magazines. I've owned a hotel, part of a casino boat, and three restaurants.
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How Local Businesses Can Compete in a Digital-First World
However, the online world is not irrelevant to those of you running a locally-focused brick-and-mortar operation. Vying for and winning the attention of your online audience can only bolster the reach of your store, but you need to do it well.
